On press-releases, we say fancy stuff like this:
Voted “Madison’s Favorite” pet store 2006-2013 by Isthmus readers, MadCat is Madison’s most trusted source for food and advice regarding cat and dog nutrition. MadCat was founded in 2002 and operates three retail stores in Madison, Wisconsin.
…but basically we just help people out with their animals.
We focus on providing the best food, supplies, and advice on the planet so that Madison’s dogs and cats don’t have to travel far to get it good. While we are not veterinarians, we are always happy to share our experience and advice – no charge.
We really like what we do and we try to do it well.
We are not owned by a large corporation where quarterly-earnings get in the way of simple honesty. We know our clients and our clients know us. They expect us to tell the truth every time, even when it’s not the news that’s easy to hear.
We recommend biologically appropriate diets – foods that have a strong correlation to the ancestral diet of the animal being fed. Cats are obligate carnivores – little lions and tigers. Dogs are just one genetic link away from a wolf. Their dietary needs are quite similar and they do not include corn gluten meal.